Anantara is gearing up with a difference

BANGALORE, INDIA: Leveraging on the unique model of second-generation outsourcing (SGO), Chennai-based outsourcing company Anantara Solution is expecting to repeat its growth story for the coming year as well with a target of 50-75 per cent growth on year-over-year basis.

The company has added about a hundred customers in just two years of operation and is sure to swipe a big market share in coming years. But according to industry analysts, the present market is tough for the startups in outsourcing, though it is said to be recovering. The companies would have to have a good financial and technology support to survive through.

“Despite the market conditions. The revenue of the company has grown by 75 per cent over the last year. Our clientèle also doubled in the financial year 2009. We are geared for an aggressive growth for the year ahead,” said G B Prabhat, founder and CEO, Anantara Solutions, while unveiling the company solution delivery model and the strategies to achieve the desired goal.

According to the company the new era is moving from pure business delivery to business management, which includes quality management, knowledge management, process management, cloud computing and future proofing as its key components.

One of the differentiating factor is the contract management. Prabhat said that unlike other outsourcing companies that follow either the fixed or time-based contracts, Anantara works on value-based contracts.

“As part of our unique value-based contract, we implement the solution for the clients. This would be a 6-12 month implementation at a minimal cost. And then we participate in the profit-sharing of the benefits gained by the company by the use of our solutions,” he elaborated.

In other words the company earns around 10-15 per cent of the profits made by the company for a contract basis of two-five year term.

As a part of the strategy and the market positioning, the company has tie-ups with start-ups or medium size companies like ones with 20-4000 member strong team. Apart from this, it also follows the Avant-garde business model, where about 55-60 per cent of the product is brought from the partners.

These partners provide coding support on Java, dot net, Oracle and SAP. At present it has about 50 such partners, out of which 80 per cent operate in India and the remaining operate worldwide, especially in East Europe.

Talking about the challenges, Prabhat said, “We understand this is a new concept and in this present crisis it would be tough to get the customers and the right partners. A very common challenge that company faces is the lack of manpower. Since this is a specialized solution, requirements are also higher than the rest. But we have been working on these aspects to ensure that in the next quarter, we grow at least three times of what we are today,” he said.