Analyzing content marketing success for SMBs

By : |January 27, 2014 0

NEW YORK, USA: As consumers and audiences become more informed and create their own conversations around brands and products, content marketing has become an essential strategy for small businesses looking to engage.

By providing interesting, informative content relevant to their target audience, small business marketers can actually help direct the conversation and experience that consumers are having about their brand.

As with any marketing tool, creating repeat success lies in understanding and analyzing the results of your efforts; for example, if you are promoting a piece of content via a blog post, tweet or press release, actual click-throughs to the piece of content are just as important as views of the promotional piece.

Link-tracking is an essential reporting feature savvy content marketers can build into their content marketing efforts to gauge audience interest and determine outcomes.

In his latest article on PR Newswire’s Small Business PR Toolkit, Jon Henshaw, co-founder of Raven Tools, offers a compelling argument for continued use of link shorteners in an age where nearly every social channel shortens links automatically.

Shortening your own links using a platform such as, Tiny URL or URL Builder allows you to create URLs that accurately describe your campaign, and allow you to keep track of the impact campaign variables such as topic, content type and campaign source have on the success of your marketing efforts.

PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses.

The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses.

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