Amul stores go cashless with MobiKwik

Riddhi Sharma
New Update
TOI with Butter girl

The current demonetisation situation has made it mandatory for all players to find cashles solutions. The latest one to go cashless are the Amul stores with MobiKwik. It is expected that 15-20% of transactions at Amul stores will go digital.


MobiKwik yesterday announced its tie up with Amul. Mobikwik has a network of over 250,000 direct merchants and 40 million plus users. The online wallet will now help customers of Amul in making cashless payments with MobiKwik at 7000 Amul outlets and 3 lac Amul Multi brand outlets & retailers across India.

"In today's less cash economy , through this pan India initiative we shall be accepting payments with MobiKwik wallet, from our millions of consumers to our more than 3 lac retailers and 7000 dealers of milk and dairy products . This will help us provide remunerative and quick returns to our 3.6 millions farmers or milk producers whose livelihood depends upon the sale of milk to the Amul cooperative structure", said R S Sodhi, Managing Director of Amul.

The Indian dairy cooperative Amul is a highly popular brand and dairy is a requirement in India with milk and curd being the primary dietary preferences. Hence, this tie-up will definitely

be a major step towards going cashless. The company was the first to launch mobile wallets in India in 2009.

The tie up means that MobiKwik will be catering to the 80k crore organised dairy market. Bipin Preet Singh, cofounder of MobiKwik said, “MobiKwik has become synonym to seamless payments and it is our constant endeavour to make MobiKwik payments ubiquitous. Now, Amul product buyers across India can use MobiKwik to pay for their daily dairy buys. We are proud to help Indians in adapting to an evolved, less cash economy.”