AMD's Sempron chip hits India

NEW DELHI: Targeting the 'everyday computing segment', AMD has launched Sempron processor family in India.

"The day-to-day computing needs of home and business users have evolved from basic email, web browsing and word processing to downloading music, photo editing and sharing, movie viewing and advanced office productivity. It is keeping this kind of evolution that we are introducing AMD Sempron for notebook and desktop computer users," explained AMD Far East Ltd (India) country manager Sanjeev Keskar.

According to him, Sempron - a 32-bit offering from AMD is positioned as a product line enabling performance on home and business applications. As the company launched its new processor - OEMs like LG and HCL have already started embracing the new product. "In India we are working closely with LG and HCL Infosystems to offer Sempron based systems and internationally the product is soon going to be accepted by Acer, Asus and HP. Just two days back Lenovo has launched its products in China with Sempron," Keskar informed.

Presently hovering at 18 percent market share worldwide - the chipmaker is positive to increase its share of the pie in the coming months.

"According to MAIT, non-Intel based PCs are at 18 percent and IDC puts this figure at 11.8 percent. This is a good achievement for us and we would be increasing our marketshare over here," he informed.