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Amdocs to help service providers with new big data analytics

Amdocs has announced communications-specific applications that allow service providers to aggregate data from multiple marketing, network and customer care

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Sanghamitra Kar
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BANGALORE, INDIA: Amdocs, has announced new communications-specific applications that allow service providers to aggregate data from multiple marketing, network and customer care sources and generate business and customer insights with actionable recommendations.

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Amdocs’ new big data actionable analytics applications:

· Amdocs High Definition Marketing Analytics accesses the large volumes of usage data, web surfing trends, social feeds and care channels to help service providers transform the practice of customer management and upselling by using dynamic micro-segmentation for improved targeting and contextual analytics to offer customers the most appropriate new product or services.

· Amdocs Deep Network Analytics provides a holistic set of network insights from the combination of radio access feeds, deep packet inspection from the network, and customer value parameters from business support systems.

· Amdocs Consumer and Business Satisfaction Analytics spans a wide array of data sources which allows executives to break down the siloed approach of different business units in order to assist business managers understand what drives customers’ Net Promoter Score (NPS) and resolve issues before they impact customer satisfaction.

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