AMD partners Rashi Peripherals

BANGALORE, INDIA: AMD, provider of innovative processing solutions in the computing, graphics and consumer electronics markets, has announced the appointment of Rashi Peripherals Pvt. Ltd as a key distributor for India.

Rashi Peripherals would be an authorized distributor for AMD’s entire range of CPUs across India.

Haresh Bharia, director, Channel Sales, AMD India, said, “Rashi Peripherals has a strong distribution network of computing solutions across the country. Our association with Rashi Peripherals will allow us to leverage their network and fulfill the growing demand for AMD products and solutions in the country.”

Rashi Peripherals, with its network of 51 branches and close relationships with system integrators (SI), would distribute all AMD PIBs (Processor in a Box), including Sempron processors, Athlon processors, Opteron processors, and Turion mobile technology, in India.

The other national distributors of AMD include Ingram Micro, Avnet and Channel Tech.