‘AMD me’ campaign launched in India

BANGALORE: AMD has launched its largest branding campaign, themed "AMD me," in India. The campaign is directed at both the enterprise and home markets and is scheduled to run through the end of 2003. The global launch of the campaign was in September.

AMD, Chief Sales and Marketing Officer, Executive Vice President, Rob Herb, said, "The 'AMD me' campaign is an excellent expression of our commitment as a business to build deep relationships with customers, and address the real-world needs of the global marketplace."

The ad campaign, created by McCann-Erickson San Francisco, tries to bring out the essence of the AMD brand as working along side partners and customers to innovate smart technology enabling both people and business to achieve more.

AMD's forthcoming 64-bit AMD Athlon and AMD Opteron processors, based on Hammer technology, are designed to seamlessly run both 32 and 64 bit applications, effectively placing both enterprise and home customers in complete control of their transition from 32- to 64-bit computing while protecting their existing investments in 32-bit infrastructure.






"The 'AMD me' theme is intended to establish an empathetic, personal connection between AMD and those people around the world who are both interested in technology and considered technology influencers," said McCann-Erickson, Executive Vice President and Director, Client Services at Michael McLaren.

"AMD's goal is to never stop finding ways to help their customers work smarter and get the most out of their technology investment. By sharing AMD's brand truth among this target audience, with a powerful campaign is expected to generate over 285 million impressions worldwide, we anticipate a grass roots-effect that will positively impact AMD's business and drive demand for the company's already highly-anticipated 64-bit product line."