AMD Launches the ATI Radeon HD 4770

BANGALORE, INDIA: US chip maker AMD, today announced that it has launched the ATI Radeon HD 4770 graphics processor, which harnesses the state-of-the-art 40 nanometer manufacturing process for the desktop PC market, launch prices of $991.

The ATI Radeon HD 4770 graphics card is the newest addition to the ATI Radeon HD 4000 series. The new card features third-generation hardware support for the latest DirectX 10.1 games like Battleforge, HAWX, S.T.A.L.K.E.R Clear Sky and Stormrise, said a press release.

Gamers looking to get the most value out of their graphics hardware investment can scale their performance using ATI CrossFireX technology, allowing a second ATI Radeon HD 4770 card to be added for a near-linear increase in performance.

The ATI Radeon HD 4770 graphics card allows users to enjoy HD digital content3 with incredible visual fidelity. The new card helps enhance the definition and clarity of lower resolution media, and through the second generation AMD Unified Video Decoder (UVD 2.0) technology, users can be assured of smooth video playback, crisp images, and vibrant colors on all HD content including Blu-ray discs.4, said the release.

With support for HDMI, picture-in-picture (PiP) and the latest HD audio technologies like 7.1 surround sound, the new graphics card enables an impressive cinema-quality home entertainment experience.

“Consumer pressure in this economic downturn is shifting demand to lower prices and the price band around $100 has the highest demand and highest volume,” said Rick Bergman, senior vice president and general manager, Graphics Products Group, AMD.5

He further said that AMD has responded with the launch of the ATI Radeon HD 4770, targeting this market with cutting-edge technologies like 40 nm processors, support for DirectX 10.1 gaming and GDDR5 memory.

“This strategy stands in stark contrast to the old “trickle down” technology approach some still use to address this important segment,” added Bergman.