Rumors that Advanced Micro Devices is about to become a key supplier of
microprocessors and flash memory chips for Dell Computer sent AMD's shares
soaring to a record $71 on Wall Street. Dell officials, while conceding that the
two companies are having discussions, refused to acknowledge a deal is imminent.
AMD's ability to penetrate Intel strongholds such as Dell, Gateway and Compaq
is due to its ability to deliver leading-edge chips, some of which outperform
Intel's top processors, combined with Intel's struggle to meet demand for
high-end Pentium III chips. Dell Vice Chairman Kevin Rollins said reports that a
deal is imminent are false. "That is not true. We're still continuing to
look at the products. We continue to talk. There are still problems with the
availability of the products. There's no change in direction," Rollins
said. "We meet with AMD every month. We've been pretty consistent over five
years telling analysts the same thing. This comes up at every meeting, but there
is no news, no announcement."
A deal with Dell would be a major coup for AMD. Dell is the world's second
largest personal computer maker and is Intel's top customer. But Dell is the
only major computer maker that does not use AMD processors in any of its
machines. Others, such as IBM, Compaq and HP are using AMD processors in a
variety of systems.