AMD CMO on evolution of technology trends

BANGALORE, INDIA: At the Handelsblatt Annual Congress in Munich, AMD Senior Vice President and Chief Marketing Officer, Nigel Dessau, addressed an international audience of CIOs and senior IT managers in a keynote that examined how trends in x86 computing are impacting the way companies operate.

Highlighting new 45nm Quad-Core AMD Opteron processors as well as the recently announced AMD platform for ultrathin notebooks, Dessau discussed how emerging technologies are transforming both server and client computing environments. He also explored how these trends are driving new approaches to how IT is managed, with cloud computing in particular helping to re-imagine how data is stored, served and accessed.

“X86 computing is at a crossroads. On the server side, we’re seeing cost and space considerations further drive the adoption of virtualization as a way to achieve new efficiencies, while on the client side the user experience is increasingly being defined less by the speed of the processor as considerations like mobility and graphics take center stage,” said Dessau. “Despite these economically uncertain times, IT managers must continue to take advantage of technologies that will help them be more efficient, reduce costs and otherwise be smarter about managing their IT infrastructures.”

AMD has recently enhanced its product line-up, introducing new products and platforms that address these new market realities.

* Addressing the industry’s rising demand for low power, cost-saving data center technology, AMD has now announced widespread availability of five new highly-efficient 55-watt ACP 45nm Quad-Core AMD Opteron HE processors along with new power management features that allow customers to immediately recognize power savings and increased virtualization performance.

* Announced earlier this month at CES, the new AMD platform for ultrathin notebooks enables exceedingly thin and light designs with rich entertainment capabilities at an affordable price, meeting user demand for lighter, sleeker and more powerful notebooks that suit the new mobile lifestyle.

“As the Internet increasingly becomes an alternate platform for the delivery of applications, data, and services, businesses must be prepared to support cloud computing environments both from the server and client end of the spectrum,” said Dessau.