AMD appoints new distributor in India

BANGALORE: AMD has appointed Hagemeyer India Private Limited as a new national distributor in India. Hagemeyer is a large distributor of semiconductor components and this appointment enhances AMD’s reseller network and distribution channel in India. Other AMD distributors in India include Avnet Max, BBS Electronics and Intraco technologies.

AMD Far East Limited (India) Country Manager Sanjeev Keskar said, "AMD is pleased to work with Hagemeyer India Pvt. Ltd., a leading IT products distributor in India. This relationship enhances our distribution channel network and helps AMD reach out to customers across a large geographical area, more effectively."

The new distributor brings an extensive network of channel partners, and a comprehensive sales and technical support infrastructure across India. Apart from providing AMD processors, it will also offer other key PC building blocks from third parties such as processor heat sinks and motherboards in India.

"AMD’s exciting product portfolio and our extensive distribution network present great synergies that we can together leverage in the Indian market. Hagemeyer India is happy to be associated with AMD and we look forward to a great relationship," said Hagemeyer India, CEO of Soanar Division, Sunny Malhotra.