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Amazon unveils its first smartphone with 3D view and gesture controls

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Soma Tah
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SEATTLE, CHINA: Amazon has unveiled its much anticipated Fire smartphone. Fire is the only smartphone with Dynamic Perspective and Firefly, two new breakthrough technologies that allow you to see and interact with the world through a whole new lens.

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"Fire Phone puts everything you love about Amazon in the palm of your hand-instant access to Amazon's vast content ecosystem and exclusive features like the Mayday button, ASAP, Second Screen, X-Ray, free unlimited photo storage, and more," said Jeff Bezos, Amazon.com founder and CEO.

"The Firefly button lets you identify printed web and email addresses, phone numbers, QR and bar codes, artwork, and over 100 million items, including songs, movies, TV shows, and products-and take action in seconds."

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"We invented a new sensor system called Dynamic Perspective that recognizes where a user's head is relative to the device-we use it to offer customers a more immersive experience, one-handed navigation, and gestures that actually work.''

''And this is only the beginning-the most powerful inventions are the ones that empower others to unleash their creativity-that's why today we are launching the Dynamic Perspective SDK and the Firefly SDK-we can't wait to see how developers surprise us."

Fire seamlessly integrates Amazon's vast digital ecosystem for instant access. It also integrates Amazon exclusive services such as Mayday, ASAP , X-Ray, Second Screen and free unlimited cloud storage of photos.

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Built with Gorilla Glass 3 for the rear and front, aluminum buttons, stainless steel details and a rubberized polyurethane grip area, Fire is optimized for beauty, hand comfort and powerful performance:

  • Quad-core Qualcomm Snapdragon 2.2 GHz processor and 2GB RAM for excellent fluidity and image rendering.
  • 4.7-inch HD display with an ambient light sensor and Dynamic Image Contrast that delivers better outdoor viewing.
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  • Global LTE and connectivity with nine bands of LTE, four bands of GSM, five bands of UMTS for better voice coverage and faster data speeds, 802.11ac support, Wi-Fi channel bonding, NFC, and Bluetooth.
  • Dual stereo speakers with Dolby Digital Plus for a virtual surround sound experience.
  • Advanced imaging system with custom-tuned 13MP rear-facing camera with backside illumination, LED flash, 5-element f/2.0 lens, Optical Image Stabilization (OIS), and high dynamic range (HDR) capabilities for beautiful, crisp photos, even in low-light conditions. Fire also includes a 2.1MP front-facing camera. Both front and rear-facing cameras record smooth 1080p HD videos.
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  • Reliable backup and restore leveraging the experience and operational excellence of Amazon Web Services and its cloud technology. Fire customers can automatically back up device settings, notes, bookmarks, messages, and installed applications-no need to manually configure or connect to a computer.

Fire ships on July 25 and is available exclusively on AT&T. Fire with 32GB is available for $199 with a two-year contract-that's an extra 16GB of memory for the same price as many other premium smartphones-or zero money down for as little as $27.09 a month from AT&T on Next 18. Fire is also available with 64GB for $299 with a two-year contract or starting at $31.25/month from AT&T on Next 18.

Starting today, customers can take advantage of an introductory, limited time offer from Amazon as well.

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