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Amazon Rekognition Service will identify celebrity faces

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CIOL Amazon Rekognition Service will identify celebrity faces

If you want to know whether you are famous or not, ask Amazon's Rekognition Service. And if it identifies your face, then boy, you are indeed famous.

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Amazon’s Rekognition technology which debuted last year is getting smarter. The company has announced that the service can now recognise thousands of celebrities from a vast spectrum of categories including politics, sports, business, entertainment and media.

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The company said in a blog post, "Today we are adding celebrity recognition! Rekognition has been trained to identify hundreds of thousands of people who are famous, noteworthy, or prominent in fields that includes politics, sports, entertainment, business, and media. The list is global and is frequently updated."

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The system first identifies a face in the picture, then uses machine learning to try and identify if it's a famous person. It returns a name, a confidence score and an IMDb link if one is available.

Like similar services, such as Google’s Vision API and Microsoft’s Cognitive Service, developers use Rekognition by pinging an API, but if you have an AWS account, you also can try the demo here. Currently, Google’s Vision API doesn’t offer a similar celebrity recognition feature, but Microsoft’s Cognitive Services does, which as per the company claims, can recognise about 200,000 celebrities.

Apart from the Rekognition Service, the system also detects people’s emotions and demographics, facial recognition based on image sets and object and scene recognition.

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