Amazon lets Indian products sell globally

NEW DELHI, INDIA: Amazon has announced the launch of its Global Selling Program in India, opening doors for Indian businesses to export to ecommerce markets of the world.

Amazon is extending two of its pioneering products - Selling on Amazon (SOA) and Fulfillment By Amazon (FBA) to businesses of all sizes and scale from across the country to go Global and showcase their “Made in India” creations and products, to hundreds of millions of customers globally starting with listing on Amazon.com and Amazon.co.uk.

To start with, the program allows exporting products in the Apparel, Home Furnishing (including Indian Handicrafts), Jewelry, Books, Collectibles, Sporting Goods, Handbags, Shoes and Health & Beauty products categories. Manufacturers and local brands can now seamlessly export their creations across these categories and take India to the world.

With Fulfilment by Amazon, manufacturers and sellers can store their products in Amazon’s warehouse; and Amazon packs and delivers the orders to customers, provides customer service and handles returns.

Amazon will provide local enablement solutions through verified third party service providers. These initiatives include logistics partners, tax consultants and compliance experts to make the process of global selling smooth and friction-free.

To help manufacturers & businesses familiarize themselves with the tastes and preferences of the local country where they are selling and launch relevant selection, Amazon’s global selling team also helps them understand local demand patterns, while also helping sellers improve the discoverability of their products on each marketplace.