Amazon Go: No queues, just hassle free shopping

By : |December 7, 2016 0

Remember those times when you had to spend more than half of your ‘resting day’ in standing long queues of supermarket stores? Yes, we know, it’s nothing less than a nightmare. However, with Amazon’s foray into brick and mortar store, you can simply pick your products and walk out the store. No cashier, no long queues.

Amazon has unveiled a grocery store, Amazon Go in Seattle where customers can pick up their groceries and just walk out without having to queue up and pay at the checkout. You just have to scan the smartphone app once you enter the store and sensors will automatically detect the items leaving the store. The shoppers will be charged via their Amazon account on an app.

                                 

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“Our Just Walk Out technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, we’ll charge your Amazon account and send you a receipt,” according to the company.

Amazon Go is a checkout-free shopping experience made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion and deep learning.

The 1,800-square-foot store which is currently being tested with Amazon employees and will open to the public next year is selling a variety of food products, including bread, cheeses and ready-to-eat meals, as well as Amazon Meal Kits, which contain ingredients for home-cooked dishes.

And just like your every movement is captured in an online store, Amazon Go will track you and your phone as you browse the store to buy your grocery. With machine learning and visual recognition, the system will observe your activities like picking something up off a shelf and putting it back down. And next time you might get recommendations based on these observations.

According to the WSJ report, “this convenience-style store is just one of three formats that the online retail giant is looking into. The other, larger formats include a drive-through store and a store with curbside pickup options.”

The report also stated that the online retail giant plans to open more 2,000 stores.

Let us just pray one of those stores is placed somewhere in India, fingers crossed!

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