Alteryx and DataSift unlock power of social data analytics for every analyst

LONDON, UK: Alteryx Inc. and DataSift, the leading enterprise social data platform, announced a global partnership to provide an intuitive way for the millions of analysts in departments such as marketing, merchandising and supply chain to blend social data with other data sources for advanced analytics that deliver deeper business insights.

The companies announced both product integration and a go-to-market partnership to deliver filtered and blended social data directly to line-of-business analysts.

"Social media data is critical to decision making - it isn't just about sentiment analysis any more, it is about blending social insight with other relevant data to be able to drive more revenue," said Paul Ross, VP of Product Marketing at Alteryx. "With the integration of Alteryx and DataSift, we're giving every analyst the ability to blend social data with all the other relevant data about their customers leading to real impact across organizations."

"Social data is transforming decision-making across enterprises. Combining social data in aggregated form with other types of data unlocks a wealth of key insights about markets, segments and customers," said Tim Barker, chief product officer at DataSift. "The DataSift platform transforms massive unstructured social data into useable, structured data, enabling Alteryx to easily blend it with other enterprise data, perform advanced analytics, and turn data into action and a higher ROI."