Allied Digital, PureView plan a 'Changeover'

MUMBAI: PureView Technologies, a manufacturer and distributor of LCD Monitors, Notebooks, Plasma Televisions and Allied Digital Services, a Communications & Networking Systems Integration company have announced a strategic tie-up. With this Allied Digital Services has become PureView Technology's 'Technology Changeover Partner'.

The new alliance will offer solutions to large corporates and SMBs. Under the alliance, Allied Digital Services will offer PureView TFT-LCD monitors as part of its Gateways range of PCs in association with Intel. Gateways was formed on the principle of delivering Intel based computer systems with lower TCO and less hassle to the customer. Gateways was based on a radically new business model, a model that begins with and continues with a direct relationship with the customer.

In the first step of this new relationship, Allied Digital Services will be offering PureView TFT-LCD monitors to its large corporate and SMB clients. PureView will be Allied Digital Services' preferred partner for TFT-LCD monitors. Both the companies will also be conducting roadshows in conjunction with Intel India in about 15 cities.

In addition to the above, Allied Digital Services will also offer 'CRT-to-LCD Exchange' to large corporates and SMBs across India using its existing relationships in the country. Under this offer, Allied Digital Services will take back used CRT monitors and replace them with PureView TFT-LCD monitors at attractive exchange prices, states a press release. Allied Digital Services has direct presence in 56 cities in India and will take PureView brand across all these and more centers. PureView Technologies on its part has assured Allied Digital Services of priority deliveries of its monitors.

"We feel this is an excellent combination of product offerings that work together to create a terrific value for customers," said Dhananjay Shah, Managing Director of PureView Technologies. "We are pleased to form this alliance and appoint Allied Digital Services as a Technology Changeover Partner."

Allied Digital Services is leveraging its long relationships with large & medium corporate customers and its extensive footprint across the country, while PureView is leveraging its aggressive pricing coupled with technologically superior products and faster shipment capabilities. Together, they are looking at substantial gains in customer base, volumes and market share.