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Alcatel-Lucent ties up with Percept Knorigin

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CIOL Bureau
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MUMBAI, INDIA: Percept Knorigin (PK), a digital media company incubated by Percept Limited, and Alcatel Lucent have signed a collaboration agreement to expand the distribution of digital entertainment content to subscribers across India.

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PK will use Alcatel-Lucent’s Digital Media Store (DMS) to enhance its web and mobile entertainment service, offered to consumers through partnerships with telecom service providers such as BSNL, MTNL and Airtel, said a press release.

The DMS simplifies the distribution of applications and multimedia content across any network to any connected device - PC, Mobile Phone or TV. With DMS, PK can offer video, audio and games to their subscribers - over wireless or wireline networks.

DMS will enable the service providers offering PK services to establish customized and personalized storefronts and portals, supported by merchandizing tools that include the ability to cross-recommend and cross-sell content based on subscriber interests and buying behaviour, the release added.

Viraj Malik, MD and CEO, Percept Knorigin, said, “Content will be key to building internet penetration in India. We were looking at a scalable service which can keep pace with the great growth we experienced last year; one that can provide us with the capability to create services across mobile phones, tablets and laptops. Our deployment of Alcatel-Lucent’s Digital Media Store will provide an all-in-one solution to the challenges service providers face in terms of content, platform and business operations.”

Munish Seth, President and Managing Director, Alcatel-Lucent India, said, “Our Digital Media Store will enable PK to introduce very attractive services, and enable them to keep pace with changing market demands - driven by the need for an ‘it’s-all-about-me’ user experience. Building on this cooperation, Indian consumers will soon be able to move from place to place and device to device freely, getting their multimedia content whenever and wherever they want it.”