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Alcatel launches 3 new handsets in the Indian market

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CIOL Bureau
New Update

NEW DELHI: Alcatel has launched its One Touch series 311, 511 and 512 entry-level handsets in India from its global stable at Rs 3,495, Rs 9,995 and Rs 10,995, respectively.



It has appointed Agrani Convergence as their sole national distributor. Alcatel handsets will now be available at the Agrani Switch retail outlets spread across the country.






Alcatel, Country Manager, Mobile Phones Division, South West Asia, Mohit Kapoor informed, "Alcatel had segmented the mobile phone market into categories ranging from A to D, based on consumer requirements. We have a value-for-money product, which would cater to a higher consumer requirement but be priced a category lower."



On its market share in India, Kapoor claimed, "Our handsets have been available in the market for quite some time now. With Agrani, penetration is expected to move north. We are numero uno in Sri Lanka and within the top three players elsewhere, as far as the South West Asia market is concerned. In India also it should be a matter of time when we will be in the top three slots. We are looking at clinching five percent of the legal handset market by next year. By the middle of next year it should be 7.5 per cent."



"Pricing has been deliberately kept low. We have to understand that the grey market is tremendously active in India. We have had instances of handsets traditionally bundled for the European market, somehow de-coded and de-bundled and landing up in India. And selling at lower prices than the Alcatel handsets currently available the prim and proper way. Our marketing strategy is therefore to decrease the price differential between the Grey and the legal market, thereby making much more sense for the consumer to go in for a Alcatel product, at a price slightly higher than the Grey market variants," he said.



Kapoor added that another handset launch was scheduled for mid November, but refused to divulge specifics.



(CNS)

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