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Airtel, STAR sign 2-year mutual benefit deal

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CIOL Bureau
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NEW DELHI, INDIA: Airtel and STAR India have entered into a two-year agreement for mutual benefit. STAR will receive a committed advertising outlay from Airtel for the next two years while Airtel will pay a mutually-negotiated rate with inflation protection.

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Both the companies would jointly develop key properties to promote music across various audience segments and also focus on developing customer interactivity programmes to be driven through services such as SMSes over the mobile phone.

Airtel will receive preferential access to content developed across all the Star Group channels. The telecom company would jointly develop and provide inputs to the creation of specific properties that will appeal to its customers and will involve Star in joint on-ground marketing exercises. Star will be the preferred destination for Airtel's media needs.

“We are delighted to build a partnership with Airtel and look to a mutually beneficial relationship that will help strengthen the power of the Airtel brand in the marketplace," said Uday Shankar, CEO, STAR India. “Our agreement with STAR will give us the opportunity to build properties from the cradle, synergistic with Airtel's brand vision," said Gopal Vittal, director, Marketing & Communications, Airtel. Airtel will have access to advertise across all of the STAR channels currently broadcasted in India.  



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