Airtel seduces ladies with 'special' offers

NEW DELHI: As part of its new market segmentation strategy, AirTel mobile service has unveiled a number of new products targeting the youth, women and senior citizens. To initiate this strategy, AirTel would target the youth with — 'Friendz' pre-paid plan for Rs 249.

The 'Friendz' pre-paid card would include phone-to-phone (P2P) recharge that enables the consumer to transfer talk time and validity to any Airtel prepaid subscriber. Other services launched with this initiative include hot spot tariff, wherein all Airtel Friendz customers calling from pre-designated hot spots within the city will be able to make outgoing calls at discounted rates.

The other segmented initiatives launched by the company include post-paid plans for ladies and senior citizens. The ladies post paid plan has a monthly rental of Rs 150 and under this plan users will be able to enjoy a special discount while calling any three local Airtel numbers without any additional monthly charge for the facility. Starting with a monthly rental of Rs 150, the senior's plan offers a discount on one STD number and one local Airtel number.

"To drive market expansion, it is imperative that we reach out to consumer segments that have been hitherto not addressed directly. These new products are being launched in order to increase our focus on three segments — youth women and senior citizens. As we move forward, more and more customers will be coming from these three segments and that's why we have designed products for the same," informed Bharti Cellular Ltd group chief marketing officer and director mobility Atul Bindal.