CHENNAI: Airtel
Monday announced the launch of "Airtel Mega—Fixed Wireless Phone" — services
in Chennai and the rest of Tamil Nadu.
V Balachandran, ADGP (Prisons) Chennai formally launched the product in the
presence of P Swaminathan, Chief Executive Officer of
Bharti Airtel (Mobility) in Tamil Nadu.
Speaking on the occasion, Swaminathan said that
Airtel Mega "fulfills" the customer needs for an innovative home phone
service with the advantages of instant availability, feature-rich instruments
and mobility within the premises. “This service comes with the additional
benefit of a unique after-sales service model,” he said.
“The fixed line market in India is currently underserved especially in smaller
towns and villages, largely on account of inadequate infrastructure. Through
Airtel Mega, we intend to make available home phones to all customers within
'arms reach of desire.' While our mobile service endeavors to deliver an Airtel
in every hand, through Airtel Mega, we will now endeavor to deliver an Airtel in
every home,” he said adding that the FWP launch would help Airtel create a
special place in millions of homes across Tamil Nadu by offering a complete
package of services across the telecom spectrum.
With this launch of FWP service, Swaminathan claimed that
Airtel completed its total telecom service portfolio for all segments.
Airtel Mega operates on
GSM network.
Available in post paid and prepaid tariff plans; it will be rolled out
progressively across the length and breadth of Airtel's wireless network in
Tamil Nadu, which spans almost the entire urban landscape plus over 10,000
villages in Tamil Nadu. Going beyond the conventional offerings of a fixed line,
Airtel Mega brings to customers special value added services including Hello
Tunes, SMS, Caller ID, and all other services.
For the launch of FWP, Airtel Tamil Nadu has also increased the number of towers
commensurate to the coverage anticipated, and has also in talks with other GSM
operators to place Radio frequency machines in the latter's towers.
However, with Airtel planning to enter into the 3G spectrums by offering other
data services including IPTV, the FWP do not support the new offerings of the
ICT era, it is learnt.
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