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Airtel expands horizons to DTH service

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CIOL Bureau
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BANGALORE,INDIA: Indian telecom giant Bharti Airtel Limited today announced its debut in the Direct To Home (DTH) satellite TV service with the launch of Airtel digital TV.

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Airtel said the new service is a blend of latest technology, unique features and great content and it would redefine the digital home entertainment experience.

The service will be available to customers through 21,000 retail points including Airtel Relationship Centres in 62 cities across the country starting October 9, 2008, said a press release.

“Today we are starting a new chapter in our journey, one that adds a new dimension to our existing product portfolio and is a major step towards transforming Airtel from just a telecom brand to a lifestyle enabler,” said Manoj Kohli, CEO and Joint MD, Bharti Airtel, while making the announcement.

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“The launch of Airtel digital TV is the culmination of our three screens strategy, which is to be present across mobile phone, computer and TV screens,” he added. Atul Bindal, president - telemedia services, Bharti Airtel, said Indian DTH segment offers immense growth potential.

“Given our deep understanding of Indian customer, we believe that Airtel has created an excellent product offering.” With added benefits of Airtel’s strong brand equity and wide distribution network, the company would emerge as a leading player in this segment, he added.

Airtel digital TV uses the latest MPEG4 standard with DVB S2 technology for exceptional picture clarity and consistent high quality audio for the customer, the release said.

Besides the latest technology, Airtel digital TV brings many firsts to the DTH segment in India, including a 20 per cent larger dish antenna that offers better performance during rain, universal remote for both set top box and TV, highest set top box memory, exclusive content such as World space Radio to mention a few.

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