AgeCheq brings COPPA compliance to Unity game developers with new SDK

USA: AgeCheq announced the immediate availability of its Unity software development kit, which opens the AgeCheq COPPA compliance service to all mobile game developers who use the Unity 2D and 3D game engine.

With AgeCheq, game publishers who may have children under 13 in their audience can easily comply with COPPA privacy regulations by using the SDK to add a few lines of code to their game. Existing games can be updated, tested and re-posted to the app stores within a single day.

"The Unity 2D and 3D engines have gathered wide adoption in recent years from both the indie developer community and big game publishers," said Tyler Smith, AgeCheq's game evangelist.

"Without a proper way to comply with COPPA, Unity developers with audiences under 13 have been risking high fines and other penalties if their games captured any personally identifiable information, ran an ad, or offered in-app purchases. With potential fines of up to $16,000 per child, many independent developers could be put out of business if they do not comply with the law and are cited by the Federal Trade Commission."

AgeCheq's Unity SDK includes a unitypackage that automatically imports all AgeCheq files directly into a game. Those files include a simple example view that has all AgeCheq API calls hooked in and ready to go. Unity developers simply need to customize the look and feel of the view, add their developer and app ID keys, then recompile and test their game. By law, publishers must accurately disclose the personally identifiable information captured, shared and stored through their game, a process that is made simple using the AgeCheq developer dashboard.