Advantage Computers to launch low-end PCs mid-May

NEW DELHI: Advantage Computers Ltd., an ISO 9001 Indian hardware dealing and

manufacturing company, is going to launch a low end PC with the ‘Adcom’

branding in mid-May. Right now, other Indian players in the segment are Zenith,

HCL, PCS, Wipro and Vintron.






The Adcom PCs equipped with a Pentium 4 processor will be priced in the region
of Rs 30,000. Also in the offing are 18 new product launches — the likes of

USB cards, wireless products and routers. In terms of business, it is expecting

an exponential 50 per cent growth. A rise to Rs 150 crore from the Rs 100 crore

in the current fiscal, in terms of turnover.



The company has also got 20 - 25 exclusive product outlets, which will be
through franchises, lined up in the Delhi and NCR regions, which would have on

sale every component of the PC along with other Adcom products like its branded

digital cameras, and come with a one-year replacement warranty.






About inventory piling, Advantage Computers corporate head, Harpreet Singh Brar
said, "There is a buy-back policy for the franchisees. In broad terms, if

the franchisees can achieve a combined sale of Rs 2.6 lakh per month, by the end

of 11 months the RoI (Return on Investment) can be as high as 76 per cent.

"We have been selling our products via the dealers, sub-dealers and

resellers. But we felt our equity base is now strong enough to approach the

end-user directly. At the price-point, we are definitely the best. Our main USP

(unique selling proposition) will be service," added Brar. "Infact we

are looking at players like Compaq in terms of competition", he said.



Surely all this technology comes at a price? However, as to the exact product
development cost Brar would rather not quote figures, not even ballpark ones.






Advantage Computers is one of the primary import partners of Viacyrix and
Seagate, and the company has outfits in Delhi, Chandigarh, Jaipur, Lucknow,

Mumbai, Bangalore, Hyderabad, Chennai, with the manufacturing unit based in

Delhi, and a presence in Taiwan.