Adobe, a strong performer in digital experience delivery platforms

By : |July 25, 2014 0

SAN JOSE, USA: Adobe announced that Adobe Marketing Cloud has been recognized as a Strong Performer in “The Forrester Wave: Digital Experience Delivery Platforms, Q3 2014” report by Forrester Research Inc. Adobe was positioned highest in current offering and among the top two vendors in strategy.

“Adobe has leveraged acquisitions from Day Software and Omniture among others to establish a platform with a broad array of functionality,” stated the Forrester report. “Its digital experience delivery capabilities include WCM, DAM, targeting, and social. Adobe embeds these as part of a ‘marketing cloud’ that also includes analytics, media optimization, and campaign management.”

The report added, “Strategically, Adobe differentiates with its vision of the connective tissue between its tools, and its aim for single customer profile.”

“The ability for brands to deliver personalized digital experiences across channels and devices has never been more important. It’s a point confirmed by virtue of Forrester’s first report on the topic,” said Suresh Vittal, vice president of marketing strategy, Digital Marketing, Adobe.

“We believe our strong position and reference as a ‘pioneer’ in the report underscore our commitment to lead and innovate. Our global customers count on Adobe Marketing Cloud to maximize their impact; we’ll continue to push the boundaries to help them succeed.”

Adobe Marketing Cloud includes a comprehensive set of market-leading solutions to support digital experience delivery, such as Adobe Experience Manager for Web and app experience management; Adobe Campaign for cross-channel campaign management; Adobe Analytics for advanced, real-time Web and mobile analytics; Adobe Target for A/B and multivariate testing, targeting and optimization; and Adobe Social for social marketing.

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