Adobe and SAP to deliver insight-driven marketing for enterprise

WALLDORF, GERMANY & SALT LAKE CITY, USA: SAP AG and Adobe have announced a global reseller agreement targeted at digital marketing and omni-channel commerce for enterprise customers.

As part of the global partnership, SAP plans to resell Adobe Marketing Cloud with the SAP HANA platform and the hybris Commerce Suite. Adobe and SAP will both invest marketing, sales and development resources in the partnership.

The combination of digital marketing and commerce solutions from SAP and Adobe will be designed to help enable businesses analyze data across marketing channels and customer touch points, deliver more relevant, contextual customer experiences and ultimately to move one step closer to real-time customer engagement and drive better business results.