Adobe rolls out new video products

BANGALORE: Adobe Systems have announced a new generation of digital video software products that work with Intel-based personal computers running the Windows XP. Adobe Premiere Pro software, the most significant upgrade since the product's introduction in 1991, was introduced along with Adobe After Effects 6.0 and Adobe Audition.

These products join Adobe Encore(TM) DVD, announced in April 2003, to complete a new, integrated Windows based digital video workflow.

"Microsoft and Intel have created an outstanding high-performance architecture for digital video and now, with Adobe's new roster of video applications, customers have the tools to generate professional-quality video, without costly proprietary video production systems," said Bruce Chizen, president and chief executive officer at Adobe. "Video professionals can rely on the personal computer to be a platform of digital video innovation and will see Adobe, Intel and Microsoft continue to work together, as we bring our empowering technologies to a new generation of videographers."

Adobe Premiere Pro, After Effects and Adobe Encore DVD have been engineered to take advantage of the Hyper-Threading (HT) in Intel's latest Pentium 4 processor-based systems, while advances with Microsoft's Windows Media 9 series such as high definition video and 7.1-channel surround sound streaming audio are supported by Adobe Premiere Pro, After Effects and Adobe Audition.

"Intel Architecture-based personal computers are the leading choice for corporate professionals and content creators," said Craig Barrett, Intel chief executive officer. "Hyper-Threading Technology is one example of Intel processor technology that provides performance headroom for professionals who work with today's most demanding applications, such as the exciting new generation of video products from industry innovators like Adobe."

"We're delighted that Adobe is bringing to the PC mainstream capabilities that were once available to only a select group of video professionals," said Steve Ballmer, Microsoft Corporation CEO. "Adobe's powerful portfolio of digital video applications ensures that Windows XP is not only the best platform for customers to enjoy digital media experiences across a variety of media, but also the best platform for developers who are creating them."

With an all-new integrated Adobe workflow on Windows XP, customers can transform video and audio into stories, in an advanced editing environment beginning with Adobe Premiere Pro. Layered digital images for video can be created with Adobe Photoshop(R), and then transferred to After Effects to design motion graphics and visual effects with the compositing tools. Adobe Audition joins the Adobe product family to provide a complete multi-track recording studio to efficiently create professional-quality audio -- which can be exported to Adobe Premiere Pro projects, Adobe After Effects, or Adobe Encore DVD, to author interactive multi-language DVDs.