Adobe initiates anti-piracy drive in India

NEW DELHI, INDIA: Adobe Systems has launched one of its largest initiatives to battle software piracy, working in collaboration with local law enforcement and government authorities across the country.

Designed to curb software piracy across various industries, this initiative includes 25 civil enforcement actions recently conducted across six major cities and other key locations within India.

Organizations suspected of unlawfully using Adobe software are potentially liable for both civil and criminal penalties, including payment of damages and undertaking actions to use fully licensed software only.

The enforcement actions, recently undertaken on behalf of Adobe, encompassed a broad cross section of users within commercial institutions, the IT and BPO industry, and other organizations dealing with creative content. Each year, software companies worldwide lose over $47 billion in revenue to piracy, according to research conducted by the Business Software Alliance.

Commenting on the drive, Sandeep Mehrotra, Director—Sales, Adobe India said, “Our first priority is to inform and excite our customers about the power of Adobe creative and business solutions. At the same, time we educate our users on Adobe licensing programs and on the concept of software asset management to ensure they are working within the law. Where we find flagrant violations of our intellectual property, we will take legal action against both the distribution channel and purchaser to protect our rights,” added Mehrotra.

With corporate governance in the limelight, more and more organizations are embracing software asset management to ensure peace of mind and business integrity.

Adobe is actively engaged with various industry bodies working on educating companies on the importance and value of software asset management.