Adobe expands Scene7 services into APAC

BANGALORE, INDIA: Adobe Systems Incorporated, a provider of security services, today announced that it has expanded its international offerings with the introduction of Adobe Scene7 services to the Asia Pacific (APAC) market.

Adobe Scene7 is the leading hosted rich media platform for e-commerce and multi-channel marketing companies that are publishing content to engage audiences and drive online business. Leading companies using Adobe Scene7 solutions include QVC, Harrods, Macy’s, Amazon, Office Depot, Polo Ralph Lauren, La-Z-Boy, Lands’ End, Blockbuster, Williams-Sonoma and Levi Strauss & Co, said a press release.

As part of this Scene7 expansion, Adobe has established a sales organization and customer support resources in Japan as well as a new data center in Singapore to ensure optimized dynamic media services for the entire APAC market.

“The Asian e-commerce market is on the fast-track,” said Doug Mack, vice president of consumer and hosted solutions at Adobe. “Our powerful Adobe Scene7 services will help companies create engaging online user experiences that showcase brands as well as products and drive new e-commerce businesses.”

Business-to-consumer e-commerce sales for the five major markets in the APAC region – Japan, South Korea, Australia, India and China – totaled $73.3 billion in 2007 with 62.3 per cent coming out of Japan alone. Industry analysts forecast that APAC online sales would continue to grow at a 23.3 per cent annual rate reaching $168.7 billion by 2011.

By using the Adobe Scene7 platform, companies serving the APAC markets would have local access to cross-media publishing on the Web, via e-mail, in print or on mobile devices to help their businesses grow even faster. Current customers have experienced up to a 90 per cent increase in sales across all channels as well as doubling conversion rates, while reducing returns by over 10 per cent.

Adobe Scene7 hosted solutions allow the automation of cross-media management, enabling users to streamline online images, reducing volume by up to 80 per cent and potentially cut photography costs in half. Leveraging assets across all channels creates a quality first impression and helps ensure cross-channel branding, the release added.