Adobe Digital Marketing Summit starting today

SALT LAKE CITY, USA: Adobe Systems start off the Adobe Digital Marketing Summit in Salt Lake City, USA.

The summit saw participation from more than 5000 digital marketers, publishers, agencies and technologists and the organization made a number of important announcements, including new innovations in Adobe Marketing Cloud and strategic partnerships.

Adobe unveiled the newest technology breakthroughs in its Adobe Marketing Cloud, including the ability to do advanced real-time audience profiling, predictive marketing mix planning, and technology that seamlessly manages content across the Web and mobile apps. The company introduced new core services for Adobe Marketing Cloud, which span across Solutions and deliver data, insights, context, profiles and more.

SAP AG and Adobe announced a global reseller agreement targeted at digital marketing and omni-channel commerce for enterprise customers. As part of the global partnership, SAP plans to resell Adobe Marketing Cloud with the SAP HANA® platform and the hybris Commerce Suite.

Adobe and SAP will invest marketing, sales and development resources in the partnership. The combination of digital marketing and commerce solutions from SAP and Adobe will be designed to help enable businesses to analyze data across marketing channels and customer touch points, deliver more relevant, contextual customer experiences and ultimately to move one step closer to real-time customer engagement and drive better business results.