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Adobe adds video streaming to Scene7 platform

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CIOL Bureau
New Update

NEW DELHI, INDIA: Adobe Systems Incorporated, a provider in software and technology services, today introduced the Adobe Scene7 eVideo Streaming Solution, a new addition to the Scene7 hosted rich media publishing platform.

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The new offering leverages ubiquitous Adobe Flash Platform technologies, enabling users to easily upload, transcode, edit, manage and stream content on the Web. Designed for eCommerce and multi-channel marketing companies, the new Adobe Scene7 eVideo Streaming Solution is ideal for producing online product demonstrations, advertising, training and more, said a press release.

It will be available as part of Scene7 Enterprise Unlimited Edition or as an add-on module to the standard Scene7 Enterprise Edition.

"Internet video is a crucial marketing tool and Adobe Flash technology has become the number one platform for video on the Web with over 80 per cent market share worldwide," said Sandeep Mehrotra, director sales, Adobe.

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"Adobe Scene7 eVideo Streaming simplifies the entire hosted video publishing and streaming workflow so that any company can publish this content using a single centralized service."

The Adobe Scene7 eVideo Streaming Solution features a browser-based user interface designed to be simple enough for even non-technical video publishers, so that companies that lack in-house expertise can still meet the growing customer demands for online video said the release.

In addition, Adobe Scene7 eVideo Streaming enables users to cost-effectively upload videos in the most popular formats and automatically transcode them to open formats compatible with the Flash Player for delivery to any channel.

As an end-to-end solution Scene7 eVideo Streaming automates what is usually a complex process and eliminates the need for companies to use multiple third-party products which often results in compromised quality control, production schedule delays and higher than expected costs, said the release.

Adobe Scene7 eVideo Streaming leverages Adobe technologies including Adobe Flash Media Encoding Server, Adobe Flash Media Server, Adobe Premiere Express, and Adobe Flex for optimal performance and scalability worldwide, the release added.

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