Adobe acquires European imaging software provider

CIOL Bureau
New Update

SAN JOSE, CALIFORNIA: Adobe Systems Incorporated today announced it has acquired YaWah ApS, a European dynamic imaging software provider based in Aarhus, Denmark.


With this acquisition Adobe expects to accelerate the European and global expansion of the product Scene7, the hosted rich media platform designed for eCommerce and multi-channel marketing companies.

Today Adobe Scene7 solutions are used by blue-chip companies worldwide, such as QVC, Otto UK, and Levi Strauss & Co to drive online business, through the management, distribution and delivery of dynamic content across channels, said a press release. However, it did not disclose the terms of the deal.

“YaWah’s market knowledge and technology, integrated with Scene7, will ensure that European companies have immediate access to hosted media solutions that are transforming the online experience for some of the Web's most visited sites,” said Doug Mack, vice president and general manager of Consumer and Hosted Solutions at Adobe.


The addition of YaWah is not expected to have a material impact to Adobe revenue and earnings in fiscal year 2008, the release added.