Aditya Birla group co picks Teradata

BANGALORE: Aditya Birla Financial Services Group (ABFSG) has selected the TeradataData Warehouse Appliance from Teradata Corporation to fuel its business intelligence (BI) and customer relationship management (CRM) initiative. 

The BI and CRM initiative will provide valuable insights for all sales, marketing and customer service-related business units within the Financial Services Group - Birla Sun Life Insurance Company, Birla Sun Life Asset Management Company and Birla Sun Life Distribution Company, as per a press release.

ABFSG selected Teradata for the Teradata Data Warehouse Appliance with its ability to start small and grow according to its future requirements.  The goal for this new initiative is to gain a better understanding of customers across the financial services businesses in order to provide better, relevant and timely service to its customer base. 

"We were looking for a technology vendor with proven expertise, an understanding of our business and one that can meet our growing demands.  Teradata has proven to be the best fit," said G. V. Gopalakrishnan, chief operations officer, Financial Services, Aditya Birla Group.

By selecting Teradata, ABFSG is expected to gain efficiencies in productivity and deployment. ABFSG customers, in return, will receive improved, relevant and timely services from the company.