Adidas’ new Speedfactory would be fully run by robots

Though Robotics is used across manufacturing industry to build products in varying degree, but no company has as yet completely automated the production process. But soon, this is going to change with an Adidas Speedfactory, completely run by bots in Atlanta and will be fully operational by the end of next year.

The shoe-maker has taken up 74,000 sqft of an area, where specially designed machines will build high-grade shoes for you. According to the company, the factory is expected to churn out 50,000 Pairs of shoes per year, which is only a small slice of its overall annual shoe shipments. This is essentially the company’s second Speedfactory– the first is located in Germany.

Making the announcement, Adidas Group Executive Board Member Glenn Bennett, responsible for Global Operations said, “Speed is far more than a business strategy for us. Speed is all around us. It’s what athletes train for, and it’s essential to our consumers who live in a world of immediacy. With the first U.S.-based SPEEDFACTORY, we’re combining some of the world’s best technology and manufacturing processes to give our consumers access to constant newness. This is another big step in our ambition to become the world’s first true fast sports brand.”

Seeing the competitiveness in the market, Adidas plans to cut a niche for itself by playing around customization and speed. For those who feel robots mean end of human resourcefulness, worry not, Adidas says that the Atlanta project will create about 160 jobs for people overseeing the factory.