Adgregate, UBL bring cloud commerce to SMB

SAN FRANCISCO, CA : Adgregate Markets, the transactional advertising company, on Wednesday announced a partnership with UniversalBusinessListing.org ("UBL"), a provider in Directory Industry services.

The partnership enables UBL to offer distributed commerce capabilities to small and medium-sized businesses (SMBs) using Adgregate's ShopAds technology.

UBL currently provides SMBs with search engine optimization and online identity management services by managing the profiles of its clients in major search engines and online directories, said a press release.

By partnering with Adgregate, UBL can now expand its product offering by enabling online distributed commerce and affiliate marketing management for its SMB clients.

"Local businesses tend to underestimate the value of online marketing and e-commerce because of its cost and complexity," said UBL president, Chris Travers.

"UBL and Adgregate are changing that mindset altogether with Adgregate's turnkey, simple-to-use ShopAds platform. We're closing the technology gap between small and large businesses,” he added.

Adgregate's cloud commerce platform and ShopAds technology are a comprehensive on-demand solution for companies of all sizes, and include online transactional display advertising, affiliate marketing management, and end-to-end media buying and selling, said the release.

Cloud commerce is a set of web services that enables companies to embed e-commerce technology in virtually any website or application. It provides a scalable platform that greatly simplifies e-commerce implementation amid rapidly shifting business needs.

"Partnering with UBL allows us to offer our technology to an important market segment that otherwise is difficult to reach," said Henry Wong, CEO, Adgregate.

He added, "Through our partner, UBL, SMBs now have access to powerful tools for increasing sales through ecommerce."

UBL will be distributing Adgregate ecommerce products directly to SMBs and through UBL's extensive list of distribution partners, including telecommunications companies, banks, and other SMB service providers.

Adgregate ecommerce products, including ShopAds, will continue to be available through Google's DoubleClick, EyeWonder, Linkstorm, and other leading rich media advertising companies, added the release.