Acer India will soon launch a program for its channels under the title Acer
Ace Club. Aimed at improving direct communication between the company and its
channels, the company would launch a B2B portal to facilitate the communication
process. However, Acer Peripherals India managing director Sandeep Nair refused
to divulge details of the program.
Currently, Acer operates through its six distributors in India: SES
Computers, Rashi Peripherals, Tech-Pacific, Rahul Distributors, Sanghvi Infotech
and Wellium. The total number of channels work up to more than 5,000 says Nair.
Therefore there is a great need to establish direct communication with these
resellers. This initiative is also in line with Acer’s new identity–Acer
Communication and Multimedia. The company has launched a program www*com where
one of the stated objectives is to increase internal communications. Besides,
Acer is expanding its scope of operations and is planning to launch a slew of
products based on convergence of technologies. Direct communication would help
the company educate its channels about the new technology products.