Acer reveals retail policy for 2009

BENGALURU, INDIA:Acer India announced a new retail policy for their branded stores (Acer Malls and Acer Points) across the country.

In a proactive move designed to protect the interests of its retail chain network in a recessionary economy, Acer announced across the board reduction in its targets deployed to the retail community in Q1 2009 while at the same time keeping all payout including fixed ones at the same level.

The Acer retail policy for 2009 for its 300 plus Acer Malls and Points include revision of targets by up to 30 percent and maintenance of all remuneration to the brand store network at the same levels.

The new revised targets will be effective for all Acer retail partners for the period Q1 2009. Acer expects these proactive measures to infuse the retail channel with high levels of positive energy and motivation, critical for their success as they head into 2009.

S Rajendran, Chief Marketing Officer, Acer India said, “The retail industry is flourishing in India and we strongly believe in the ability of the IT retail channel and its viability as a long term vehicle of growth for the company. Acer has witnessed a retail channel turnover (brand retail stores) of over Rs 350 crore in 2008 and the introduction of this Retail Policy will help our retail partners in a large way given the current recessionary environment. In such a scenario, it is very important to be sensitive and recognize the efforts of our retail community. This is a huge initiative that we have taken for our retail partners. Acer has always set new standards in everything it has pursued. Recognition as innovators and a reputation as leaders in our field is something that we have always strived for.”

Parallel to that, Acer had signed on 68 new retail outlets in 2008 and will look at further increasing its footprint in 2009.