Acer introduces 'Back to school' campaign

BANGALORE, INDIA: Aiming to empower students and first-time buyers with access to the latest in technology, Acer India has launched its Back to School campaign. An extension of the company's existing focus on the student community, the campaign aims to enable faster learning, helping them collaborate with each other, and pursue their passions in life with added vigor.

Drawing on its expertise as a leader in the educational segment, Acer has always been at the forefront of transforming classroom education, providing the latest tools to tap the hidden potential of students. Valid until June 30, 2014, this campaign promises a host of attractive benefits to the target customers varying from vouchers to extended warranty and damage protection at a fraction of its original cost.

Every customer purchasing an Aspire laptop will be entitled to 10 discount vouchers from Jabong.com, the country's leading e-commerce portal. Through these vouchers, consumers can avail a 35 percent discount on a minimum purchase of Rs. 1999, maximum discount upto Rs.1000/voucher, translating into savings worth Rs. 10000 for 10 vouchers. This offer is applicable on over 80000 products from 800 leading brands available on the portal.

Additionally, consumers will also receive a stylish Philips Soundbar worth Rs. 2499 absolutely free with every purchase of a select Aspire series laptop. Elegantly designed, the speakers deliver an excellently immersive sound experience, enhancing the Dolby-enabled multimedia capability of the laptops.

Announcing this offer, S. Rajendran, Chief Marketing Officer, Acer India, said, "The young generation is abuzz with ideas, and they need devices that are as dynamic as their learning needs. Our Back to School campaign is designed to provide students with access to Acer's innovative technology, helping them broaden their horizons, and empowering them to keep pace with today's high-tech world. With our special offers, the student community can now enjoy cutting edge technology at incredible discounts."

Under the ‘Peace of Mind' offer, the company is offering accidental damage protection for one year and an extended warranty for two years at a nominal price of just Rs. 999 onwards (exclusive of taxes). The offer is applicable on the Acer Aspire range of laptops. The offer is available for Aspire E series and Aspire V5 series for Rs. 999 and Rs. 1499 respectively (exclusive of taxes). The customers can also avail the offer for Aspire S, P3, R7, E1-touch, and V5-touch Series for Rs. 2999 only (exclusive of taxes).

Adopting a 360 degree approach for the campaign, the company has also launched a Campus Craze campaign on the Acer Facebook page to engage school and college students this month. Students can enter the contest to become a Campus Rockstar, and win amazing prizes including an Acer V5 laptop, a Philips sound bar, and Jabong vouchers.

Elaborates Rajendran, "We have been interacting with our customers through multiple social media channels such as Facebook, for a while now. Recently, we crossed the landmark of over a million fanbase on Facebook. Our Campus Craze campaign is targeted at the young school and college students who have always participated enthusiastically in our Facebook contests. The Acer Campus is already vibrant with exciting activities; students can partake and win fabulous prizes."