Accenture’s integrated Omni-Channel Testing Platform

Accenture has launched an integrated Omni-Channel Testing Platform to help digital enterprises fast track their Omni-Channel deployments.

The platform unifies Accenture’s industry-specific reusable testing libraries with cloud-based and analytics-driven solutions from leading testing solution providers like Applause, Perfecto Mobile, and SOASTA.

“The Accenture Omni-Channel Testing Platform is our latest innovation aimed at helping them ride the digital wave by delivering seamless experiences with enhanced revenue,” said Bhaskar Ghosh, group chief executive, Accenture Technology Services in a media release. The platform will help Accenture’s “clients to increase business agility and gain competitive advantage,” he added.

Omni-channel or Omni-commerce is a business model that brings together a variety of channels in a customer's shopping experience including research before a purchase. It is a combination of multiple points of sale i.e. store, app, kiosk, website and advertisements with an approach providing the customer with a seamless shopping experience whether the customer is shopping from a desktop, mobile device or a store.

Omni-channel is about continuity of experience across brands, across format and across devices.

Accenture’s testing platform assists in a seamless end-user experience and allows for automated scanning of security vulnerabilities along with a self-learning testing reference engine that is built on cognitive algorithms.

With automation of aspects of digital assurance to deliver seamless experiences in the testing function, “teams can now focus more on market uplift of the client business through digital optimization, help generate higher client revenues and conversion rates through performance engineering—tuning applications to support the business outcomes that really matter,” said Kishore Durg, managing director and global testing lead, Accenture.