Accenture enters 5-year deal with Magneti Marelli

NEW YORK, USA: Magneti Marelli has signed a five-year contract with Accenture to design and develop its in-vehicle infotainment (IVI), telematics and embedded software initiatives.

Magneti Marelli designs and manufactures high-tech systems and components for the automotive sector. Accenture will help develop and manage the company’s digital entertainment and communication solutions and services designed to improve the onboard driving experience of a wide range of vehicles, including cars, light commercial vehicles and trucks, said a press release.

Marcello Tamietti, a senior executive for Accenture Automotive, said, “Accenture has developed a strong and productive relationship with Magneti Marelli. This agreement will allow us to help the company offer drivers and passengers a huge range of new and innovative services in their vehicles, from infomobility and entertainment services, safety and security solutions, to car maintenance and e-commerce services.”

Accenture will utilize its global network of automotive solution centers to provide an unparalleled body of automotive industry knowledge and experience. Based in four locations, the centers are connected virtually, allowing clients to be served regardless of their location, the release added.

“Accenture’s proven track record in the area of embedded software and deep automotive industry knowledge will greatly support our ability to serve the in-vehicle infotainment and telematics global market, in a phase of big growth of our business. This agreement also allows a useful integration between our technological know-how and Accenture’s expertise in the field of service software platforms,”  said Giuseppe Rosso, chief technology officer of Magneti Marelli.