Accenture acquiring 3D and immersive content producer Mackevision

INDIA: Accenture has entered into an agreement to acquire Germany-based Mackevision, a global producer of 3D-enabled and immersive product content.

Mackevision has earned international acclaim for its work on the HBO Series “Game of Thrones” – for which it was awarded an Emmy for Outstanding Visual Effects. The company’s high-end creative and visual effects capability is especially relevant in the growing field of extended reality, where life-like models and environments are considered critical to creating fully-immersive experiences.

The acquisition will add state-of-the-art visualization capabilities to Accenture Interactive’s digital services portfolio – strengthening its ability to create compelling, next-generation customer experiences and industrial, extended reality applications.

Mackevision has developed a differentiated ability to leverage engineering data to construct ‘digital twins’ of complex physical products. By applying the latest techniques in CGI, visual effects and AR/VR, Mackevision can generate nearly any type of visual content from these twins – effectively turning engineering data into truly immersive product experiences and virtual applications. This highly-specialized approach has the potential to transform product design as well as fuel the next generation of consumer experiences.

Accenture is an early leader in the burgeoning AR/VR services market, having delivered consumer and enterprise experiences for clients such as BMW and Jeep over the past several years, and recently launched the Accenture Extended Reality (XR) practice. The acquisition of Mackevision will help Accenture significantly accelerate its ability to envision, create and operate XR solutions at scale for its clients.

“This is truly a one-of-a-kind opportunity for us,” said Jamie Posnanski, global content practice lead, Accenture Interactive. “Mackevision has a deep roster of highly-relevant creative and technical talent in emergent capabilities, and operates with mature offerings on a global scale. We are excited for what our combined capabilities can mean for clients.”

“Mackevision’s capabilities will add a whole new dimension of content innovation to our portfolio of services,” added Brian Whipple, head of Accenture Interactive. “The ‘digital twin’ concept has massive implications not only from a scaled media production and marketing standpoint, but also for our broader vision of helping clients render the most compelling experiences possible.”

With clients including Audi, BMW, Fiat Chrysler, Hyundai, Jaguar, Land Rover, Mercedes-Benz, Porsche, Mackevision has achieved its most notable success in the automotive industry – where CGI-based and ‘digital twin’ visualization has experienced some of the earliest adoption.

“We have moved from being a content provider to providing relevant end-to-end solutions for our clients, and we’re looking forward to collaborating on creating meaningful client experiences on a global scale under Accenture Interactive,” said Mackevision CEO Armin Pohl.

Founded in 1994, Mackevision has a team of more than 500 employees and is headquartered in Stuttgart, Germany, with offices in Munich and Hamburg as well as in the United States, United Kingdom, China, South Korea and Japan.