Abu Dhabi firm launches portal on Arab women

By : |July 14, 2010 0

ABU DHABI, UAE: An Abu Dhabi media company has launched a website solely dedicated to Arab women, the firm said Tuesday.

The anaZahra.com aims to reflect the lives, passions and pursuits of Arab women. It also hopes to offer greater interaction and create "a sense of community", it said.

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The portal will deal with topics ranging from beauty, fashion, well being to society, personal empowerment and celebrity news.

Innovative digital tools enable a higher level of engagement and connection with audiences. The content is well defined, categorized and easy to navigate.

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The overall look and feel is complemented by a minimalist design that conveys freshness and femininity, it said.

"With anaZahra.com, we are redefining the digital media space and entertainment for the region’s women. It is a powerful new platform to add to an exciting array of other digital products we are launching over the summer," said Ricky Ghai, executive director of Digital Media at Abu Dubai Media Company.

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