A 240 day cardiovascular healthcare campaign for U.P

By : |April 6, 2016 0

MediaTek, a Taiwanese Fabless Semiconductor Company, will help overcome doctor resource gap for patients in need of medical aid with a “240-day cardiovascular program” in UP, India. In partnership with World Health Partners – U. S headquartered non-profit Organization- the program will focus on five districts of Uttar Pradesh including Barabanki, Basti, Bahraich, Gonda, and Balrampur providing early diagnosis of heart-related diseases and facilitating rapid response via telemedicine services.

According to current estimates, India will soon have the highest number of cases of cardiovascular disease in the world and is estimated to account for 35.9 percent of deaths by the year 2030. In comparison, India faces low doctor-to-patient ratio, especially in the rural areas making it difficult to access medicinal advice.

“MediaTek feels socially responsible for making an effort to support the rural populace in India. We identified a need to fill the existing resource gap in healthcare domain and chose to partner with WHP to enhance cardiovascular healthcare monitoring and treatment support in Uttar Pradesh state,” said Mr. Grant Kuo, MD, MediaTek India. “This campaign is our small contribution towards expanding horizons and creating new opportunities with technology.”

A 240 day cardiovascular healthcare campaign for Uttar Pradesh
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The campaign will make use of a cloud-based auto solution, developed by MediaTek, which shall work as a screening tool to help remotely select probable patients, who can then seek further professional advice and consultation via WHP’s telemedicine services. With the help of this tool, the requirement of doctor’s resource will become more specific to only those people who are identified as suffering from a heart malady. Further, distance barriers will be eliminated thereby improving access to medical services that are not consistently available in distant rural communities.

Ms. Prachi Shukla, Country Director, WHP said; “Since Electrocardiogram (ECG) machines are safe and non-invasive with no known risks, we intend to organize ECG camps for a period of 240 days and collect a total of 1,200 ECGs. This collaboration with MediaTek India, we believe, will ensure consistent efforts to improve healthcare conditions in rural regions and will see an increase in the quality of life.”

Before this campaign, a field trial camp was conducted between December 2014 and August 2015, to test the auto solution and smoothen out the working model with WHP. Leveraging on WHP’s wide presence, around 2000 cardiograms were delivered to be used at 800 centers in Bihar and 117 centers in Uttar Pradesh.

Another key element of the program is its stress on the need for building awareness about existing cardiovascular ailments and its symptoms. Volunteers from the WHP will organize a total of 40 awareness camps across the five districts. The mode will include integrating health-related communication material while showcasing a popular feature film to attract the audience. By the end of the campaign, the teams hope to reach a total population size of 1.3 million rural inhabitants. Further, locally trained network operators will be guided with category ‘A’ doctors in nearby tier-1 cities, to which patients can further consult directly.

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