91pc of all retail sales are generated in offline stores: Study

By : |March 29, 2017 0

While e-commerce companies are growing remarkably, the traditional mortar and brick stores are still generating 91 percent sales globally.

Zebra Technology which studied 1,700 retail decision-makers across various retail segments said, ”Despite the rise of e-commerce, the physical stores still draw a significant shopping crowd. In fact, 91 percent of all retail sales are still being generated in brick-and-mortar stores.”

As per the study, retailers are implementing an omnichannel approach. It said that “73 percent of retailers will reinvent their supply chain with real-time visibility enabled by use of automation, sensors, and analytics in their stores.”

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In Asia Pacific, retailers are looking to create a seamless shopper experience with 76 percent of APAC respondents reporting that it is important to integrate e-commerce and in-store experiences.

“By 2021, nearly 76 percent of retailers in APAC will be able to customise the store visit for customers as a majority of them will know when a specific customer is in the store. This will be enabled through technology such as micro-locationing, allowing retailers to capture more data, accuracy and customer insights,” the study said.

Micro-locationing help retailers gain insights into shoppers’ behaviours and paths in a given store, allowing them to make smarter merchandising and marketing decisions.

Zebra Technology examined nearly 1,700 retail decision-makers across various retail segments, including speciality stores, department stores, apparel merchants, supermarkets, electronics, home improvement and drugstore chains, globally in 2016.

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