90pc traffic comes from mobile devices: Myntra

|March 9, 2015 0
50pc mobile of the e-commerce platform's traffic comes from Tier II & III cities

BANGALORE, INDIA: Myntra shared that 90 perecent of its traffic is being generated through mobile devices. Close to 85 percent of this traffic is driven by Android, iOS and Windows platforms. Interestingly, over 50 percent of the mobile traffic is coming from Tier II & III cities.

After China, India ranks second in consumers accessing the internet for online shopping through mobile devices, according to a recent study.

Prasad Kompalli, head, Myntra, said, “Mobile for us is more than just another channel. We believe our value proposition is best delivered and experienced through our mobile app. This medium allows us to&nbsp ;redefin e fashion shopping by offering deep personalised experiences in discovery, content consumption and transactions. In India, mobile is fast becoming the default device for accessing internet across geographies and demographies. This is why, in a short span, we are witnessing such a surge in business from mobile platform.”

The Myntra apps are designed to make browsing convenient enabling shoppers to maneuver through the  products. These apps also offer interesting information from the world of fashion like relevant style guides, celebrity fashion, DIY & vi ral videos- everything that helps shoppers.

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