56 percent of US consumers would buy UHD TV in next two years

LAS VEGAS, USA: Strategy Analytics' new ConsumerMetrix survey carried out over the past few weeks with 2024 US consumers found very strong interest in UHD TV.

Nineteen percent of people said they would be very likely to buy a UHDTV and 37 percent somewhat likely within the next two years. Only 24 percent said they would be unlikely to buy one.

Ultra HD or 4k TV is a new type of TV which offers significantly improved images compared to today's HDTV.

"This looks like great news for the CE vendors introducing new UHD models this week. If they get the pricing right UHD could provide a significant business uplift over the near to medium term," states David Mercer, principal analyst.