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3xLOGIC brings video business intelligence solution for retail industry

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Soma Tah
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WESTMINSTER, USA: 3xLOGIC Inc., the advanced video analytics and intelligent video surveillance provider, unveiled VIGIL Trends, the Company's widely-anticipated Video Business Intelligence (VBI) solution, today at ISC West.

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Long seen as the exclusive bastion of "big data" aggregators like SAP, SAS, Birst, and Tableau Software, 3xLOGIC has been actively developing its Business Intelligence (BI) reporting framework (VIGIL Trends) able to capture and disseminate data from a variety of sources.

Unlike other BI providers, VIGIL Trends incorporates video data into the equation, resulting in a robust information infrastructure delivering the data necessary for users to make informed, effective and timely decisions about their business, their assets, and their employees.

"What's been missing from traditional Business Intelligence offerings is the ability to understand the impact human interaction has on an outcome," said Matthew Kushner, 3xLOGIC's CEO.

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"VIGIL Trends is all about aggregating disparate data, and fusing it with human behavioral data. We then are able to extract relevant information and deliver it to our users in a visually-consumable manner. This approach, while easy to describe, has been a technological obstacle no other BI provider has been able to overcome."

With the proliferation of data being made available through sensors, cameras, time/attendance systems, access control devices, and point-of-sale terminals, finding an efficient and effective way to distill all of this disparate data into relevant, actionable information that can be easily understood and acted upon is the basis behind VIGIL Trends and Video Business Intelligence.

While VIGIL Trends dynamically captures traditional structured data, such as traffic counts, revenue numbers, dwell times, and queue durations, it also factors in pre-defined and customizable exception reports, heat maps, video analytics, even traffic and weather conditions (which can influence store visitations and transactions).