3i Infotech's banking solutions get new identity

BANGALORE: IT solutions and services provider 3i Infotech today announced the re-branding of its banking solutions under the 'Kastle' brand, aimed at consolidating its various erstwhile banking products.

All its banking products would now be known by a single brand name — Kastle, 3i Infotech said in a statement.

While security has been one of the corner stones of Banking, the word Castle signifies a secure environment. To reiterate this, the brand name Kastle also carries a tag line: Secure Banking Solutions.

The re-branding exercise is an endeavor to re-emphasize the importance of security in banking software, and offer its customers a secure banking environment.

With this transition, 3i Infotech's Kastle brand of banking products will be known as Kastle - Core Banking, Kastle - Universal Lending, Kastle - Treasury, Kastle - Asset Liability Management, Kastle - Factoring, Kastle - Wealth Management and Kastle - Anti Money Laundering.

Commenting on the development, V. Srinivasan, managing director & CEO, 3i Infotech said, “Having a common brand through which we address the needs of our banking customers is of prime importance to us. In addition, the common Kastle brand will facilitate easier brand recall.” He further elaborated, “Banks prefer a one-stop-shop solution, wherein a single vendor caters to their varied technological requirements. Through this exercise we will be in a position to address the software products requirements of banks in a more comprehensive manner.”

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