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3D Sports - Intel buys Replay Technologies

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CIOL Intel Replay Technologies

Intel has bought Replay Technologies, an Israeli startup, making further in-roads into the sports industry. Replay Technologies is known for its 360-degree rotating video highlights and for capturing sports events with instant replays viewable from all angles.The deal also marks Intel’s deeper foray into augmented reality space that many believe to be the next big thing.

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Intel has been working for quite some time to bring digital technology to the sports arena, bringing the magic of computing power, measurement, and sensors to real-world athletic events. “More than ever, everything in sports is becoming digital and measurable,” said Intel CEO Brian Krzanich, in a blog post. “This will fundamentally change everything we know about the way athletes perform — and the arenas in which they compete.”

Replay’s services stand on strategically positioning 20 high-resolution 5K cameras in a given arena or stadium, from which viewers can do their own analysis of events during the game.The company also uses special 3D pixels known as “voxels.”

Intel had recently worked with Replay Technologies to create 360-degree replays at NFL football games. At another NBA All-Star Weekend, the two companies delivered another immersive 3D viewing experience that showcased Replay’s “free dimensional” or “freeD” video — freezing a play in mid-action and then rotating it so it can be viewed from multiple angles.

“We are very excited about the deal and believe it will contribute to both companies. The strategic pairing between our two companies makes for a powerful combination,” Replay CEO Oren Yogev said in a statement. Replay Technologies was founded in 2011 by Oren Yogev, CTO Matteo Shapira and COO Aviv Shapira.

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